After we did the presentation we knew we could make many improvements to the advert. One of the improvements we could make was the introductions to each scene. New introductions were created based on the theme of Essex. We thought the best way to show off Essex is to show its views and scenery.
The new introductions were all made so that there was a running theme. The text was the made into the same colour as the Visit Essex logo and the text sat on a plane of grass which represented a field. The animation was that it zoomed into the writing to go along with our original idea of going into darkness for the next scene.
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